Campaigns are fully effective when you can target a customer that is most likely to buy your product or service. 

​

Database profiling has been around for a long time, but technology has made it a whole new business. Mass mailings have given way to surgically precise campaigns that are marketed to specific customers with an accuracy unheard of in the past. Using all this data to produce more effective direct-response campaigns is another matter. That’s where customer profiling comes in. 

​

​